Protecting your skin from the sun’s harmful rays isn’t just about not looking older – on the contrary, we embrace it as a pro-age cosmetics company – it’s about keeping your skin as hydrated and well-cared-for as possible, no matter your age.
Don’t be afraid to accentuate your eyes by curling your lashes or using a defining mascara – this will not only draw attention to your eyes, but it’ll give your eyes a more “open” and brighter look. You can also try slightly overlining your lips if you’ve found that they’ve thinned a bit over the years. The key here is to embrace the little quirks and changes that our faces have gained throughout the years – remember that it’s these things that make you so uniquely beautiful.
Opt for liquid or cream-based products when choosing foundations, eyeshadows, blush, and more. These products will keep your skin looking plumper, more hydrated, and much healthier.
Our faces have definitely changed since our 20s, so why do so many women use the same make-up routine that they did back then? Just like you change your clothes to suit your figure, you need to tailor your make-up routine to suit your face at different ages.
Staying hydrated, minimizing stress, and eating nutritious meals are all ways that you can take better care of your body. The results will be clear as day on your skin.
The good news - it DOESN’T. Thanks to Someone Loves You (SLY), working with the aging process and simplifying natural beauty are the key corner stones of our unique beauty brand.
SLY believes that less is more when it comes to age-defying beauty. This means allowing women like yourself who are either in your 30’s, 40’s, 50’s (or beyond) to not only bring out your one-of-a-kind beauty in a very natural way, but also in the simplest way possible.
This also means kissing the early days of over stuffed makeup bags (typically jam-packed with dozens of various makeup products) goodbye forever. SLY allows you to simplify your entire beauty and makeup routine down to only using a handful of very compact items - and nothing more.
Thanks to the amazing line of SLY products that include an exclusive line of three specific cosmetic sticks – called LOVESTICKS – you can now replace everything in your entire makeup bag with these three sticks only. The popular LOVESTICK ‘beautytrio’ includes Lovestick Color, Lovestick Shimmer and Lovestick Glow.
Someone Loves You is paving the way for an exciting new transformation in the cosmetic industry. While many major cosmetic brands are constantly adding new products, SLY is focused on offering LESS products that offer MORE overall beauty benefits.
When you take a quick birds-eye view of the entire skin care and makeup industry, you’ll quickly notice that aging is something that many big brands subtly imply as a negative. But SLY not only fully embraces aging whole heartedly, but it also views it as a positive. Aging is an inevitable part of life. Why not fully embrace it?
SLY is very proud of its superior-quality (yet very simple) beauty products that help bring out your own natural beauty as you age. It doesn’t matter if your skin is naturally white, or rich chocolate brown – SLY and the brilliant LOVESTICK line works flawlessly for even the most challenging skin tones.
Our small-batch products are handmade with love and care to make sure that you can celebrate your beauty at whatever phase of your life you’re in – whether that’s your 30s or your 70s. TheLoveStick Glo can deeply nourish and moisturize everything from your lips to your cuticles and the sensitive skin around your eyes. Use the LoveStick Glo to keep looking healthy and radiant every day. The LoveStick Color gives you a subtle pop of color that accentuates and enhances your cheeks, brows, eyes, lips, and décolletage. You can even add some sparkle to your look with theLoveStick Glimmer. Its iridescent shimmer will draw attention to your eyes, cheekbones, shoulders, and décolletage.
Our late founder, Cindy Joseph, created our original Boom cosmetics and skin care line. As a makeup artist for 27 years, Cindy had unique insight into exactly how to bring out every woman’s natural beauty at every age. Cindy always said: “As women age, looking fresh, rather than made up, is the key.”
“The biggest makeup mistake that middle-aged women make is putting on too much under eye concealer,” Cindy used to say. “At home, it might look OK, but in the daylight, it just looks like a bunch of gunk under your eyes.The older you get, the less makeup you should wear. It ’s not a blank canvas anymore.”
Long before Cindy founded BOOM!, she had two very successful careers—first as a makeup artist, and then as a silver-haired supermodel.
Cindy began her 27-year career as a makeup artist in San Francisco in the late ’70s, working for Macy’s, Esprit de Corp and others. It was there she pioneered the first “natural look” for women— which would later become the inspiration for our Boom cosmetics.
At age 49, Cindy let her hair go gray, and just like that, she was spotted on a New York sidewalk by a scout for the fashion photographer Steven Miesel and began her career as a silver-haired supermodel. Over the next two decades, she was featured in ads for Target, L.L. Bean, Dolce & Gabbana, DKNY, Olay, Nivea and others.
In her early 60s, she went into the cosmetics business herself with BOOM! After nearly three decades as a makeup artist, Cindy wanted to create the exact cosmetics she would want in her own makeup kit. As a silver-haired supermodel, she wanted to design a line of cosmetics that was not about hiding, but was about revealing a woman’s natural beauty at every age. We are proud to say: she succeeded. The overall effect is a dewy, natural look that’s ideal for every age.
Cindy’s pro-age legacy lives on in the hundreds of thousands of women worldwide who follow her pro-age philosophy, and wear Boom cosmetics and skin care.
“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan
- Handmade with Love
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